High-fidelity virtual model of a physical object/space; tied directly to real-world data.
Structured, often real-world based content with minimal simulation (e.g., industrial, medical).
Virtual models of real-world processes (e.g., flight simulators); goal is realism.
Real-world environment with overlaid digital data/images. Still grounded in the real world.
Hybrid of AR and VR. Mixes reality with fictional or simulated content.
Fully immersive digital environments, often fictional or abstract.
Primarily imagined worlds—can be realistic or fantastical.
The Virtual Craft is a creative technology studio that specializes in building immersive, interactive experiences for Extended Reality (XR), Augmented Reality (AR), Virtual Reality (VR), and games.
Our vision is to blur the line between physical and digital by harnessing the power of emerging tech and human-centric design.
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